Last month nobody remembered Hilal Cebeci, who hit the pop charts more than a decade ago. Today, she is one of the most popular names once again, thanks to a cleverly-planned social media attack. Cebeci had little more than a handful of followers on Twitter, the micro-blogging platform, until she recently shared some revealing photos of herself with followers; one showed her in a nightgown, another pictured her wrapped in a towel just before taking a shower, and the final bomb revealed her with much less than a towel. Within days, thousands started following her on Twitter, and today Cebeci has nearly 300,000 followers.
It seems it wasn’t really a naive move to please her limited number of fans, but a more cleverly-devised ploy to increase her popularity – not unlike American model Adrianne Curry’s attempts to rescue herself from obscurity by sharing nude or semi-nude pictures of herself via Twitter. But Cebeci went a step further, showing glimpses of a social media strategy on her part by immediately giving her fans a name, Panpiş – not unlike Lady Gaga, who calls her fans Little Monsters. Now, Cebeci has more followers than Curry.
Click here for full article (Hürriyet Daily News)
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