When a columnist known mostly for his arrogance and super-sized ego spat out a disrespectful article on the sad passing of a famous TV personality, he did not encounter the usual nonchalance reserved for his toxic column. “She fell on her sword!” wrote Hıncal Uluç, implying that Defne Joy Foster deserved her untimely death for some assumed flirting or maybe more.
The reaction, almost unanimous, was one of fury. The metaphorical sword turned out to be double-edged when a group of people’s rants against Uluç’s column turned into collective action overnight through the social networking and microblogging website Twitter. A number of users began adding the tag #defnejoy to their Twitter posts; rapidly joined by others, they made her name become a “trending” (popular) topic.
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